- Clothes, jewelry, accessories designed in Kingdom will be displayed Sept. 22-25
- Participation organized in cooperation with Saudi Fashion Commission as part of Saudi 100 Brands project
Francesco Bongarra
ROME: More than 40 Saudi designers will exhibit their creations during Milan Fashion Week at White Milano, an international showcase of the global fashion scene dedicated to all-around, ready-to-wear collections.
Clothes, jewelry and accessories designed in the Kingdom will be displayed at the Visconti Pavilion between Sept. 22 and 25 at an event seen as a meeting point between emerging Arab designers and the most influential representatives in the fashion scene.
“The White Milano event is one of the most important on the fashion calendar for emerging brands wishing to establish themselves,” said Burak Cakmak, CEO of the Saudi Fashion Commission.
“With the growing interest of consumers and investors in Saudi fashion globally, our designers are excited to interact with buyers and see where the most interesting business opportunities are.”
Saudi participation at the event will be organized in cooperation with the commission as part of the Saudi 100 Brands project.
Launched in 2021, this scheme allows selected Saudi fashion designers to take part in a year-long series of masterclasses, one-on-one mentorships and workshops on design and innovation, sales strategies and exhibitions, providing them with the best tools to grow brands both locally and internationally.
Courses are held by an international team of experts from leading fashion houses including LVMH, Kering, Valentino, Chanel, Calvin Klein, Tom Ford, Bulgari, Camper and Swarovski.
Lectures are also held by representatives of the London Royal College of Art, Bocconi University in Milan, the London School of Economics and Yale University.
In its first year, Saudi 100 Brands provided more than 5,000 hours of specialized mentoring. The designers taking part in the project are aged 20-70, and 85 percent of them are women. Most attended the best design schools in the world, although some are self-taught.