Chinese lens manufacturer Zhong Yi Optics (ZY Optics) announced a new medium format 80mm f/1.6 prime lens. The manual focus optic is meant to pair affordability with exceptional performance and …
Edward Thompson When thinking of the climate in Britain, it is easy to conjure up images of rain, grey skies, and big red buses going through puddles. Deserts? Not so …
As a huge nerd for the history of photography, I’ve spent a lot of time reading about and studying products of the past. And there have been a lot, to …
Movie set photography is often directors with their arms over an actor or a view of the camera crew, but photographer JoJo Whilden’s pictures for Fallout take a different approach. …
“Medium Format cameras can’t shoot sports, action, and wildlife,” they said. Well, maybe now they can. Fujifilm worked very hard to elevate its GFX line to be the most versatile …
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality …
After adding a 500mm telephoto lens to its GFX lens roadmap last September, Fujifilm has finally fully revealed the longest Fujinon GF lens ever: The Fujifilm GF 500mm f/5.6 R …
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and …
The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 …
Hasselblad has introduced a new 25mm prime lens to add to its already crowded wide-angle assortment. I’ve reviewed the 30mm f/3.5, and Hasselblad also has 28mm f/4 and 21mm f/4 …