11 Black Hair-Care Brands to Try in 2023 and Beyond — Editor Reviews

Over the past two decades, the number of Black-owned hair products available on the market has boomed. Anti-Blackness and discrimination against Afro-textured hair have always pushed Black people to create what we needed to care for our naturally kinky textures, especially at the time when few mainstream brands were doing so.

When the natural-hair movement surfaced in the early 2000s, brands like SheaMoisture, Miss Jessie’s, and Carol’s Daughter provided product formulations that actually worked for the range of curls and kinks that exist. Fast-forward almost two decades and other Black-owned natural hair products are lining those shelves with the leave-ins, deep treatments, and oils needed to nourish our hair, which tends to be on the drier side.

But here’s the thing: Not all brands marked to Black shoppers are always Black-owned. Though originally Black-founded, SheaMoisture and Carol’s Daughter are no longer Black-owned. That isn’t necessarily a problem, but in an industry that largely still struggles to recognize the unique needs of Black hair, it has caused skepticism among some (though certainly not all) Black consumers.

Luckily, there is no shortage of Black-owned hair brands. Even outside of natural hair products, we are seeing a lot of cute and stylish accessory options like satin-lined turbans and colorful headwraps to keep our delicate coils protected. There are also a ton more options for hair extensions: these days, we’re seeing a wider range of wigs, bundles, and closures available in curly and kinky-textured options that can match our own.

While these brands are Black-owned, many cater to all hair types, so even if you have straight or wavy hair, you can shop with these businesses. Check out some of our favorites below.

All products featured on Allure are independently selected by our editors. When you buy something through the retail links on this page, we will not earn an affiliate commission.