Not to toot our own horn, but one of the easiest ways to ensure you’re choosing the best beauty products on Amazon is to look for the Allure Best of Beauty Award seal. That familiar, bright-red circle indicates that a team of editors and experts has vetted it and given it enthusiastic approval, exalting them above thousands of other hair-care, skin-care, and makeup products.
And one of the most accessible ways to get some of these prized products into your medicine cabinet or makeup bag is by buying them from Amazon. The colossal online retailer has made major steps toward building trusted relationships with a growing number of beauty brands, which means you can get more Best of Beauty Award winners shipped to you with just a few clicks — and you know you’re getting the real deal since these following products are all shipped and sold by amazon.com. As a general note, some authentic products are sold through the brand itself but still shipped by Amazon.
We’ve narrowed our 2023 Best of Beauty Award winners to a select list of favorites, all of which will land on your doorstep in as little as a day or two. The best beauty products on Amazon await you.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.