As for luxury nightwear, Olivia Von Halle, La Perla, and Morgan Lane are among the best, all beloved for oh-so-silky sets and separates that easily double as ready-to-wear when combined with the right accessories. If you’re all about the latest and greatest, The Sleep Code continues to debut ultra-dreamy styles under the brand’s private label, taking inspiration from vintage designs. Or maybe you love the classics, wherein jammies from stores like J.Crew, Sleepy Jones, and Lanz of Salzburg never miss a beat.
Keep scrolling to discover 25 of the best sleepwear brands, from comfy cotton to so-soft Tencel and exquisite silk.
Direct-to-consumer label Lunya was founded on a simple principle: understated essentials, including sleepwear, designed for quality time spent at home. Washable silk sets are at the crux of the pajama assortment, including tank tops, short sleeves, and drawstring pants. Their so-soft Pima cotton long sleeves and shorts are a breeze to launder.
Mother and daughter duo Tamar and Geraldine Gottesman founded The Sleep Code in 2020 as a retail site celebrating the ritual of sleep, offering the best in beauty, home, and sleepwear products. A private sleepwear label from the two was the logical next step, featuring vintage-inspired styles, from liberty print sets to menswear-style boxers—all designed for your dreamiest sleep.
If you’ve never felt the heavenly softness of Lake pajamas, it’s time to indulge. The dreaminess all began in 2014 by co-founders Anne Read Lattimore and Cassandra Cannon—a simply designed classic stripe set was the first prototype. Ever since, tank tops, long sleeves, shorts, pants, nightgowns, and robes have evolved, with the simple stripe remaining a brand signature.
You love Hill House Home for the brand’s viral Nap Dresses, but the sleepwear is most certainly not to be missed. Come for the swiss-dot Caroline Nap Dress, stay for the whimsically printed sets and nighties crafted with founder Nell Diamond’s trademark fanciful touch.
Co-founded by Ali Mejia and Mariela Rovito, Eberjey has been making cult-loved sleepwear for 25 years. Get to it if you don’t own at least one set of the classic Gisele pajamas made from a silky-soft Tencel modal fabric. Options are plentiful, from solid grey melange, navy, cream, and black to whimsical designs, like a half-moon print and holiday gift motifs.
A reliable favorite for all kinds affordable basics, Gap continues to deliver some of the comfiest pajamas anywhere. There are cute mix and match options to choose from, like a white T-shirt or cami with printed bottoms, or timeless sets in neutrals (or more fun seasonal hues). If you love a matching PJ moment for the holidays, Gap is a great place to find family-friendly sets for all ages and sizes.
Founded by Shilpa Shah and Karla Gallardo with the philosophy of fewer, better things, Cuyana is a direct-to-consumer label based out of San Francisco. The brand is a go-to for essentials from knitwear to leather goods and, yes, sleepwear—camisoles, sleep shirts, shorts, and pants are cut from organic Pima cotton for ultra-dreamy sleep.
Designed for feel-good living, Derek Rose’s brand mission is to enhance your valuable moments of free time with functionally designed pieces that are, of course, beautiful, with ethical production standards at the core of the business.
Loup Charmant’s signature airy organic cotton was the basis for which the line originated and continues to win over sleepwear shoppers time and again. With more fabric offerings now part of the collection, there’s plenty to enjoy in the form of floaty slips and camisole sets to bloomers if you’re the sleep-in-your-skivvies type.
Kim Kardashian’s loved line of shapewear and intimates indeed extends to pajamas. You’ll discover everything from fitted biker-short sets to roomy takes on classics like robes, long-sleeve, and pant pairings, including so-cozy ribbed versions.
Based in Sydney, Australia, Papinelle is designed with a simple goal: to create beautiful, ethically made sleepwear from the softest natural fabrics. Everything from lustrous sets to breathable cotton nightgowns and soft waffle weaves within the collection is crafted from pure silks and organic cotton.
For the ultimate in festive winter sleepwear, look to heritage sleepwear-makers Lanz of Salzburg. You’ll discover traditional flannel nightgowns and pajamas for women, men, and children—many are finished with darling accents like delicate bow ties and ruffled trim.
From polished work attire to festive party dresses and timeless-with-a-twist accessories, J. Crew never fails. The sleepwear section is one to always turn to, whether for a classically piped shirt-and-pant set, cotton nightgown, or wintry flannel PJs.
You’ve seen their feather-trimmed pajama sets all over Instagram, and likely the oversize satin and ribbed sets, too. So, needless to say, Sleeper has become the fashion set’s go-to for festive sleepwear, regardless of whether it’s slept in since it debuted in 2014 by two former fashion editors, Kate Zubarieva and Asya Varetsa.
New York-based Morgan Lane’s romantic sleepwear is what literal dreams are made of. You’ll no doubt snooze soundly in the playfully printed designs by founder Morgan Curtis and perhaps transition them to cocktail hour with a pair of heels and festive jewelry.
Is there anything better than nightwear crafted in fine Italian silk? That’s where the renowned label La Perla comes in. While the 1954-founded brand by corset-maker Ada Masotti and her husband might be your go-to for luxury lingerie, the pajamas are equally luxurious, from satin slip dresses to drawstring trousers.
Olivia Von Halle is the luxury lover’s go-to for elegant sleepwear, ranging from art nouveau-influenced printed sets to glossy satin separates. The London-based label, founded in 2011, takes inspiration from none other than Coco Chanel’s 1920s sleepwear, though interpreted for modern women mastering the art of dressing down.
Another elegant brand for silky sets, Asceno offers it all, from vibrant solids to modern stripes in fresh color combinations and delightful motifs, like coral reefs and figure line drawings.
Co-founded by Molly Goddard (of no relation to the designer with the eponymous label—though just as chic!), Desmond & Dempsey is designed with her husband, Joel Jeffery. Expert boldly colorful and delightfully unconventional prints in classic silhouettes from boxy to sets to midi slips.
For consciously crafted unisex sleepwear, Copenhagen-based Tekla’s offerings are beautifully simple, whether sleepshirts, shorts sets, or long pants and sleeves are your preferred silhouette for catching zzz’s. Don’t underestimate the simplicity, however. The sleepwear collection features the brand’s timeless yet distinct perspective. From solids to stripes, each piece has a uniqueness that is at once genuinely wearable and made to last.
Though New York-based Araks, founded by Araks Yeramyan, is well-known for its assortment of effortless lingerie and swimwear, there’s excellent sleepwear, too. Think silky top-and-shorts sets, georgette slips, cotton shirts and pants, and even French stretch lace tees.
Founded by Andy Spade in 2013, Sleepy Jones takes inspiration from the uniform concept but for everyday activities like resting, lounging, and reading. Comfy sets of all kinds are a must-try from the label, including classic shirt-and-pants sets cut for an oversize fit in solids and prints. Plus, heavyweight cotton jersey long sleeves and legging combos with colorful ribbed hems.
This Australian brand focuses on simplicity, craftsmanship, and classic modernity to produce clothing that celebrates womanhood. The sleepwear is truly timeless, and we also recommend checking out the brand’s flowing mini dresses.
Effortless and versatile silhouettes are at the core of Dôen’s ethos. This women-run business weaves coastal California inspiration throughout its designs, using landscapes of their youth as a canvas for clothing. The brand’s popular sleepwear sells out quickly, so be sure to snag your favorite style when you see it.
This London-born swimwear and lingerie label has recently entered lounge and sleepwear, starting with sets that are crafted from a super soft knit. While each set comes as a duo, you can choose the size of the top and bottom so its fit is custom to your figure.