Here’s the lowdown on how to subscribe to Allure’s print edition for more beauty routines, recommendations, and features.
When it comes to highly coveted makeup drops, nothing tugs at the heartstrings of beauty lovers quite like a shiny new eye shadow palette. Aesthetically, they’re a feast for the eyes, visually and literally, but one could even go so far as to call them pragmatic. (Don’t @ me — they’re travel-friendly and take up the least amount of space in your carry-on with a wide variety of shades.)
However, perhaps more than anything, a good eye shadow palette is usually more of an investment purchase than a lipstick or eyeliner. When we take a look back at the record-breaking, best-selling, can’t-keep-them-in-stock palettes, you’ll find that the ones that came out on top are a delightful hodgepodge of highly pigmented goodness. With Flower Beauty’s Best of Beauty-winning $11 palette, Huda Beauty’s miniature curations of nudes, and Pat McGrath’s luxury palette to end all luxury palettes, we’ve swatched every inch of the market to come up with our favorites.
If you’ve hit pan and repurchased one (or several) of the palettes below, this will be a fun stroll down memory lane for you. In case you’re an eye shadow palette newbie, overwhelmed by the cornucopia of shades, take a deep breath and relax — we got you. (We love introducing people to makeup they become obsessed with.) These 30 palettes are our favorites, and here’s why.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.