37% of NEXA sales driven by smaller cities, 100 new ‘NEXA Studios’ to be set up

Maruti Suzuki introduced its NEXA chain of retail outlets nearly a decade ago. The ‘New Exclusive Automotive Experience,; as the name suggests, is aimed at offering a more upscale and exclusive buying experience to the company’s customers albeit with a more premium product range. The company, after establishing over 500 NEXA outlets nationwide, today announced plans to expand into Tier II and Tier III cities by introducing NEXA Studios.These new outlets will extend the brand’s presence into smaller regions while maintaining the premium experience associated with NEXA.
At present, the company retails its premium products including the likes of Ignis, Baleno, Fronx, Ciaz, Grand Vitara, XL6, and the latest models such as Jimny and Invicto. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, while speaking during a media briefing, announced that the company intends to set up 100 of these NEXA Studios by the end of this year.

“NEXA Studios are smaller outlets designed for markets where NEXA vehicle sales are not more than 25-30 units per month. These studios will offer a 3S facility, covering Sales, Service, and Spares, providing customers in smaller cities the full NEXA experience without needing to travel far.” he explained.
He further revealed the company’s bullish plans to expand the NEXA network in non-metro regions as he said that the company plans to add one such studio each day in the latter half of the ongoing financial year. Besides that, the company expects each of these studio outlets to sell 20 to 25 cars per month. Speaking on the impact on sales he added “The move to establish NEXA Studios in smaller cities is expected to increase sales by bringing the brand closer to customers, with Tier-2 and Tier-3 cities already contributing 37% of NEXA’s sales.”