Elon Musk Unveils Twitter’s New Branding as ‘X’; Renowned Blue Bird Logo Set for Replacement

New Delhi: Twitter is not the same anymore since Elon Musk took over last year. In its latest round of changes, Elon Musk dropped a bombshell that Twitter’s iconic blue bird logo will now be replaced by an “X” logo.

“X dot com now points to Twitter dot com. Interim X logo goes live later today,” Elon Musk tweeted.

The billionaire Musk said in a Sunday post he wanted to change Twitter’s logo and polled his millions of followers whether they would favor changing the site’s color scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said.

Late Sunday afternoon, Twitter’s new CEO, Linda Yaccarino, tweeted: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Elon Musk’s Fascination With Letter ‘X’

Under Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat. In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value.

The company came under widespread criticism from users and marketing professionals when Musk announced early this month that Twitter would limit how many tweets per day various accounts can read.

Elon Musk on July 12 launched a new artificial intelligence (AI) company called xAI that aims to “understand the true nature of the universe”. The team is headed up by Musk and includes team members that have worked at other big names in AI, including OpenAI, Google Research, Microsoft Research, and Google’s DeepMind.

In 2020, Elon Musk and his then girlfriend Grimes annouced the birth of their baby boy. They named their baby boy ‘X Æ A-12’. Elon Musk had revealed the name of his son that has the letter ‘X’ on Twitter when a user asked what the tech billionaire had named his son. “X Æ A-12 Musk,” Musk tweeted.

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