Warner Bros Japan has expressed its disapproval of the “extremely regrettable” tweets related to “Barbenheimer” shared by Warner Bros US. This criticism adds to the growing backlash in Japan against the association of Greta Gerwig’s lighthearted Barbie film with Oppenheimer, a biopic about the scientist responsible for the atomic bombs that were dropped on Hiroshima and Nagasaki. The official Japan Twitter account for the Barbie film translated the statement, explaining that the “Barbenheimer” movement, driven by overseas fans who want to watch both films together, is not officially endorsed. The reaction from the official US Barbie film account is seen as offensive and Warner Bros Japan is requesting appropriate action be taken. The release of both films led to many people globally perceiving them as an ironic double bill called “Barbenheimer.” On social media, users have been sharing memes and artwork that combine the playful Barbie imagery with the destructive nature of Oppenheimer. However, in Japan, the hashtag #NoBarbenheimer has trended, with some individuals criticizing the movement as trivializing nuclear weapons and disregarding the impact of the bombings on Japan. Warner Bros Japan’s statement was made in response to the positive reaction of the official US Barbie film Twitter account to various Barbenheimer images shared by fans. The US account even responded to one fan-made poster with the statement: “It’s going to be a summer to remember.” Twitter later added a community note to the post, highlighting the historical context of the atomic bombings. Barbie is scheduled to be released in Japan in August, but there is no release date yet for Oppenheimer. While Japan generally shows foreign films about the events of World War II without backlash, Nolan’s film has faced criticism for not fully depicting the devastation caused in Hiroshima and Nagasaki. These bombings resulted in an estimated death toll of up to 220,000 people. Barbie has already earned $775 million worldwide and is the third highest-grossing film of the year, while Oppenheimer has garnered $400 million, surpassing the revenue from Nolan’s previous film, Tenet. Warner Bros in the US has declined to comment on the matter.
Japan Refuses Co-Marketing of Barbie and Oppenheimer Due to Concerns About Nuclear War Trivialization
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