Canada Takes Groundbreaking Step: Individual Cigarette Warnings Marked as ‘Poison in every puff’

“Poison in every puff.” Those exact words, along with other warning labels, will soon be present on every individual cigarette in Canada. As of Tuesday, new Health Canada regulations requiring warning labels on individual cigarettes have come into effect, making Canada the first country in the world to implement such a policy. According to Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, the message of “poison in every puff” is expected to have a strong impact as it will be visible during every smoke break and even when kids experiment with cigarettes. The regulations give manufacturers until July 2024 to ensure the warnings are on all king-size cigarettes sold, followed by regular-size cigarettes and little cigars by April 2025. The warnings will be written in both English and French on the paper around the filter. The initial set of warnings will include blunt statements like “Tobacco smoke harms children” and “Cigarettes cause cancer.” Additional warnings are expected to be added in 2026. Tobacco companies and their funded organizations have opposed these stronger warnings. Several studies have shown the effectiveness of printing warnings directly on each cigarette, particularly in reaching youth and new Canadians. While it’s not expected to prompt all smokers to quit, these warnings will increase motivation to quit, encourage discussions, and promote attempts to quit. Tobacco use remains a significant public health issue in Canada, being the leading cause of preventable disease and premature death. Canada has a longstanding history of implementing tobacco control measures, with warning labels on cigarette packs dating back to 1972 and pictorial warnings since 2001. Over 130 countries around the world have followed Canada’s lead in this regard. To further reduce smoking rates, advocacy groups are calling for a comprehensive strategy involving increased taxation, legislation, and programming. Price promotions and flavored products should be banned, according to Cunningham. Additionally, the Canadian Cancer Society, the Canadian Lung Association, and the Heart and Stroke Foundation have urged provincial leaders to prioritize smoking cessation efforts in settlement negotiations with tobacco companies to recoup healthcare costs. These efforts are seen as crucial in reducing smoking and improving public health.

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