While working on the Disney+ series WandaVision, background actors like Alexandria Rubalcaba had their faces and bodies scanned to create digital replicas of themselves, according to NPR. Rubalcaba and other background actors were taken to a tractor trailer, where they were instructed to step in front of cameras on metal rigs behind glass. The actors had their faces and bodies scanned for about 15 minutes each, and their digital replicas were created. However, they were not informed if or how their digital avatars would be used on screen, and they would not receive any payment for it. This practice has become more common in recent months, catching background actors off guard, and leaving them concerned about the potential for AI to replace their roles in the industry. The ongoing SAG-AFTRA strike with studios is focused on this tension, as studios have offered to compensate background actors with one day’s pay after being scanned, stating that their digital replicas will only be used on projects they were hired for. However, background actors fear that these replicas could be used indefinitely in future productions, and they worry about the implications of AI for their future employment. The use of AI in Hollywood is expanding, with various applications such as crowd tiling, film editing tools, and digital cloning. This raises budget concerns and the need for regulations surrounding the use of AI in the industry. Background actors, who often have little power and are treated poorly, see this moment as an opportunity to advocate for themselves and establish rules for the use of AI in Hollywood. However, there is disagreement between the unions and studios regarding consent and compensation for the use of digital replicas. While studios propose asking for background actors’ permission once, union officials argue that consent should be negotiated each time the digital likeness is used. Overall, background actors fear that AI could lead to their obsolescence in the industry.
NPR: Hollywood Body Scans Raise Concerns of Movie Extras Being Replaced by AI
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