“Expected to launch at the end of August 2023, the filters and batteries product line will cater to the needs of multiple vehicles,” stated Assurance Intl Limited.
With the incorporation of the latest technology, the batteries will offer increased power, longer life cycles, and superior charging efficiency, it added.
The company also plans to expand its distribution and provide after-sales assistance in various markets, including Australia, Bangladesh, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, Timor – Leste, and Vietnam markets.
Assurance Intl CBO Sanjay Sharma stated that the company aims for a 4% market share in the automotive filter segment by 2025. The market size for automotive filters is estimated to be around Rs 2,400 crore per annum. Goodyear Filters provides a specialized range of air, oil, cabin, and fuel filters for various vehicles, including motorbikes, passenger cars, SUVs, tractors, trucks, construction, industrial, and marine equipment.