Saint-Tropez might be famous for its glitz and glamour, but a short distance along the coast lies a hidden gem that sparkles just as brightly. Located in the Var department in south-eastern France, where the Maures massif meets the Mediterranean, this region boasts a bedrock made of mica schist, a stone that shines under the Provençal sun. Despite its dazzling natural beauty, this area remains relatively unknown compared to the more well-known stretches of the French Riviera. This is partly due to the railway system, which veers inland at Saint-Raphaël and only rejoins the coast at Toulon, keeping the region secluded and untouched by mass tourism.
One of the highlights of this secret coast is the town of Le Pradet, which offers several beaches nestled between rocky headlands. One popular spot is the pebbly Plage des Oursinières, which attracts kayakers and snorkelers with its crystal-clear waters. Another beach, Plage du Monaco, can be accessed via a set of steps from the road and offers a long stretch of sandy shoreline that remains relatively uncrowded even in peak season. Nearby, you’ll find Cap Garonne, a mineral marvel that features a mining museum and a stunning trail offering panoramic views of the Hyères islands and Toulon harbor.
Continuing east, the Giens peninsula is a favorite destination for locals, offering beaches on all sides that cater to different weather conditions. Almanarre, on the western side, features white sand and shallow water ideal for wind- and kite-surfing. On the eastern side, you’ll find a long, sandy beach that provides shelter from the wind. In the middle of the peninsula lies La Capte, a former fishing village dotted with enticing restaurants, including the well-regarded Le Bouchon and a rhumerie, a rum-focused bar.
Unlike other parts of the Côte d’Azur, this region has managed to maintain a sense of tranquility and authenticity, with tourism playing a lesser role in its economy. La Londe-les-Maures, for example, is a low-key town known for its production of wine and olive oil. Its main beach, l’Argentière, offers picturesque views and has been restored to its natural beauty after years of mining and industrial use. Another unique feature in the area is the snorkel trail at l’Argentière, marked with buoys and providing an opportunity to explore underwater sea life for free.
Inland, the town of Hyères boasts a rich history and was once a popular winter escape for wealthy Victorians. It still retains its charm with palm trees, an 11th-century castle, and colorful streets lined with characterful buildings. Other inland attractions include Collobrières, the main town in the Maures massif, famous for its sweet chestnut forests and marron production. Visitors can enjoy peaceful walks, visit the ruined Saint-Pons church, and attend festivals like the Festival de la Nature and the chestnut festival.
Roquebrune-sur-Argens is another charming village that has preserved its Provençal character. With its medieval clock tower and picturesque settings, it offers a glimpse into the region’s past. Visitors can explore hiking routes, spot wild Hermann’s tortoises, and enjoy kayaking on Lac Noirel, a wild and beautiful lake.
Finally, the Var region is renowned for its vineyards, particularly its production of rosé wine. Domaine de la Navicelle and Figuière offer unique experiences, including picnicking among the vines and e-bike tours through the vineyards, complete with a delicious picnic lunch.
With its natural beauty, secluded beaches, and authentic charm, the Var region is a hidden treasure waiting to be discovered by those seeking a more tranquil and off-the-beaten-path experience on the French Riviera.