There isn’t much you can’t get on Amazon’s website.
Whether you’re looking for a new robot vacuum, camping equipment, the latest iPhone or a pair of Birkenstocks, it has truly become the one-stop-shop that delivers quickly and without hassle.
But on Friday the retailer announced the launch of its latest venture, set to make shopping for your basic essential clothing needs that much easier.
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“Amazon Essentials” is the brand’s flagship line of everyday, high-quality essential fashion for men and women.
The wardrobe staple designs offer customers both style and comfort at affordable prices.
And they are Amazon Prime eligible, meaning members can get fast and free delivery.
Amazon Essentials has wear-everywhere clothes, from underwear to outerwear and denim to dresses, with on-trend, inclusively sized looks.
Included in the launch range are T-shirts, tank tops, sportswear, jackets, pants, shorts and inner-wear, with seasonal updates and additions to the range planned for the future.
Prices start from just $20.
For women, Amazon Essentials is selling reach-for-me everyday basics, including the popular skinny and hi-rise jeans, outfits for all occasions, and summer fits for days and nights including crew neck and V neck t-shirts, tank tops, shirts and blouses in extensive colourways.
The men in your life can purchase a six-pack of tees and tanks, quick-dry swim shorts, slim-fit wrinkle-resistant chino pants, slim-fit stretch jeans and performance tech shorts.
“We are thrilled to introduce Amazon Essentials, a fashion range designed to meet the diverse fashion needs of Australian shoppers,” said Matthew Benham, Director at Amazon Australia.
“Our focus is on providing high-quality, stylish clothing that offers exceptional value, as we believe that everyone should have access to fashionable and comfortable clothing without compromising on quality.
“We want our customers to look and feel their best every day, and we think this range will help them do just that.”
The Amazon Essentials clothing collection is available now on Amazon.com.au. To explore the collection, click here.