Bag retailer Strand has launched a new brand to its ever-growing stable called AYA, which stands for As You Are.
AYA is a playful youth-focused fashion brand aimed at ages 18 to 25, providing the latest accessory trends at an affordable price point.
Its bags are perfect for travelling from school formals, brunch with your girl gang, a day at the beach or a festival; there’s a buy for every occasion.
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For a limited time only the brand is 25 per cent off if you spend $50 in a single transaction.
AYA will produce two collections a year (February/March and September/October) with a small injection of newness throughout the year (May and December).
The brand’s first collection sees 10 style-led shapes and colourways.
The styles include signature hero bags such as The Flap over-shoulder bag, candy power pastel micro bags, AYA icon totes, a super lightweight nylon collection and not forgetting the ultimate silver party bag range.
Channelling Y2K and the 90s, the collection embraces mini bags, crochet totes, shoulder bags, cross-body bags, bowling bags, and diamante clutches and the ultimate carry-all Uni tote.
AYA also delivers a limited-edition capsule travel range in ombre brights of fuchsia and tangerine, printed canvas travel totes and a high-gloss black suitcase.
“We are so excited to welcome AYA to Strand. Off the back of our success in the ‘fashion travel’ category, we have created a spirited brand that is authentic, playful and celebrates individuality at an accessible price point,” CEO of Strand Felicity McGahan.
“We are confident AYA will connect positively with the Gen Z customer. AYA celebrates the freedom of showing up as your true self, the collections encourage experimentation with self-expression.
“At its core AYA is an authentic, playful and versatile brand, promoting a sense of individuality and an evolving personal style.”
Prices range from $39.99 to $79.99, enabling the AYA shopper the opportunity to purchase a variety of bags that can match all moods, outfits and occasions at an accessible price point.
AYA will continue to expand upon the assortment season after season making one covetable handbag after another.
To shop the new range, visit the website here.