Every year Apple launches a new iPhone and every year there are murmurs of discontent from some about how very little has changed. Apple does make changes but some time it does beg the question: do we really need a new iPhone every year? Apple CEO Tim Cook has an answer to that burning question. In an interview with Brut, Cook was asked the question and he replied, “I think having an iPhone every year for those people that want it is a great thing.”
He also made a case of Apple allowing users to trade in their phone. That is exchange the old one for a new one. “And so we then resell that phone if it’s still working,” he justified by implying that older iPhones end up being used by a different set of people. Cook also said that the ones that aren’t working, don’t end up being a complete waste. “If it’s [the iPhone] not working, we’ve got ways of disassembling it and taking the materials to make a new iPhone out of.”
He also made a case of Apple allowing users to trade in their phone. That is exchange the old one for a new one. “And so we then resell that phone if it’s still working,” he justified by implying that older iPhones end up being used by a different set of people. Cook also said that the ones that aren’t working, don’t end up being a complete waste. “If it’s [the iPhone] not working, we’ve got ways of disassembling it and taking the materials to make a new iPhone out of.”
Environment and the iPhone
The question was asked as there’s a lot of clamour over companies being environmentally conscious. Apple is one of the companies that is taking the lead in making environmentally conscious. Perhaps that’s why the question of having a new iPhone every year doesn’t make sense environmentally. Cook, however, does believe that Apple is doing what it can to get the best out of older iPhones.
Apple has set a target to be completely carbon neutral by 2030 and it took a significant step in that direction. At the 2023 iPhone event, new Apple Watch models were launched, which are the first 100% completely carbon neutral products. Cook said that the goal is that by 2030 the iPhone is also completely carbon neutral.
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