While companies like Google and Microsoft seem to have fully embraced AI, Apple has kept its distance from the technology, or at least it hasn’t used the word in its presentations. But as per reports, the iPhone maker is planning to develop features for its full range of devices, which may include iPhone, iPads and others.
This may not be a new thing per se as Apple CEO Tim Cook has already said that the company is using machine models in Siri that power smart features in iPhone, iPads and MacBooks, among others. A noteworthy AI release from Apple is an improved auto-correct system in iOS 17.
According to Bloomberg’s Mark Gurman, Apple executives were caught off guard by the sudden AI boom “and have been scrambling since late last year to make up for lost time.”
“There’s a lot of anxiety about this and it’s considered a pretty big miss internally,” Gurman quoted a person with knowledge of the matter as saying.
Apple’s AI model Ajax
Reports have already claimed that Apple has built its own large language model called Ajax and rolled out a chatbot dubbed “Apple GPT” inside the company to test out its functionality. Apple will now be looking at whether the technology it developed is on par with the competition and how it will incorporate it into its products.
Gurman also claims that Apple’s senior vice presidents in charge of AI and software engineering, John Giannandrea and Craig Federighi, are spearheading the effort. They also have Eddy Cue, the head of services, on their team who is on course to spend about $1 billion per year on the development of the technology.
It must be noted that Gurman, however, did not pinpoint any specific device or devices that will get generative AI but he talks about a smarter version of Siri that is incorporated in almost all Apple products. It may be deduced that the products may include iPhones, iPads and MacBooks, among others.
‘Executive sponsors’ of AI push
Both Giannandrea and Federighi are referred to as the “executive sponsors” of the generative AI push. While Giannandrea is said to be looking at the development of the underlying technology for a new AI system, his team is working on Siri in a way that will deeply implement it.
The report also claimed that this smarter version of Siri could be ready as soon as next year. However, concerns about the technology may mean that it may take longer for Apple’s AI features to be incorporated across its product line.
Federighi is engaged with a software engineering group that is working to add AI to the next version of iOS.
“There’s an edict to fill it with features running on the company’s large language model, or LLM, which uses a flood of data to hone AI capabilities. The new features should improve how both Siri and the Messages app can field questions and auto-complete sentences, mirroring recent changes to competing services,” Gurman writes.
Generative AI for developers
Gurman claims that Apple’s software engineering teams are also looking at integrating generative AI into development tools like Xcode, and it will help developers write new applications more quickly.
Finally, Cue is pushing to add AI apps, including Apple Music for auto-generated playlists (similar to Spotify), as well as the company’s productivity apps.
This may not be a new thing per se as Apple CEO Tim Cook has already said that the company is using machine models in Siri that power smart features in iPhone, iPads and MacBooks, among others. A noteworthy AI release from Apple is an improved auto-correct system in iOS 17.
According to Bloomberg’s Mark Gurman, Apple executives were caught off guard by the sudden AI boom “and have been scrambling since late last year to make up for lost time.”
“There’s a lot of anxiety about this and it’s considered a pretty big miss internally,” Gurman quoted a person with knowledge of the matter as saying.
Apple’s AI model Ajax
Reports have already claimed that Apple has built its own large language model called Ajax and rolled out a chatbot dubbed “Apple GPT” inside the company to test out its functionality. Apple will now be looking at whether the technology it developed is on par with the competition and how it will incorporate it into its products.
Gurman also claims that Apple’s senior vice presidents in charge of AI and software engineering, John Giannandrea and Craig Federighi, are spearheading the effort. They also have Eddy Cue, the head of services, on their team who is on course to spend about $1 billion per year on the development of the technology.
It must be noted that Gurman, however, did not pinpoint any specific device or devices that will get generative AI but he talks about a smarter version of Siri that is incorporated in almost all Apple products. It may be deduced that the products may include iPhones, iPads and MacBooks, among others.
‘Executive sponsors’ of AI push
Both Giannandrea and Federighi are referred to as the “executive sponsors” of the generative AI push. While Giannandrea is said to be looking at the development of the underlying technology for a new AI system, his team is working on Siri in a way that will deeply implement it.
The report also claimed that this smarter version of Siri could be ready as soon as next year. However, concerns about the technology may mean that it may take longer for Apple’s AI features to be incorporated across its product line.
Federighi is engaged with a software engineering group that is working to add AI to the next version of iOS.
“There’s an edict to fill it with features running on the company’s large language model, or LLM, which uses a flood of data to hone AI capabilities. The new features should improve how both Siri and the Messages app can field questions and auto-complete sentences, mirroring recent changes to competing services,” Gurman writes.
Generative AI for developers
Gurman claims that Apple’s software engineering teams are also looking at integrating generative AI into development tools like Xcode, and it will help developers write new applications more quickly.
Finally, Cue is pushing to add AI apps, including Apple Music for auto-generated playlists (similar to Spotify), as well as the company’s productivity apps.
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