Apple announces ‘scary fast’ October event

By Samantha Murphy Kelly | CNN

Apple announced its second product event of the season, a month after introducing its new iPhone 15 lineup. New iMacs are likely.

The company sent invitations to members of the media for a scheduled keynote on Monday, October 30 at 8:00 p.m. ET/5:00 p.m. PT, later than it typically kicks off events. It will be accessible via livestream only; Apple usually hosts its product launches both in person and online.

The tagline for the event – “scary fast” – is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as Halloween. The company is expected to show off new iMac computers boasting the new powerful chipset in a move that should also boost Mac sales. Mac sales have been down this year.

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