Dua Lipa has collaborated with Puma on a range of new colourways for the brand’s iconic Palermo style.
For the campaign shoot, Dua and Puma set the table for a special dinner party in a historic Italian villa.
The $150 Palermo sneaker is the guest of honour, pictured in a backdrop of fresco artworks and fresh produce.
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Dua dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction and the classic gum outsole.
The global star styles the sneaker with oversized sportswear, jeans, and team-coloured tricots, channeling a modern terrace aesthetic.
“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways,” Dua said.
“I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style.”
The Palermo was originally part of a series of Puma sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more.
It made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.
The new range is leather-made with bright greens and pastel pinks abounding.
“Adding these to my cart right away,” one keen fan wrote on Instagram.
“These are too good,” said another.
To shop the full range head to Puma’s website today.