Here are a few:
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Wellness Driven Beauty: Wellness-driven beauty was a comprehensive approach that went beyond traditional cosmetic ideals. It emphasized the symbiotic relationship between inner well-being and outer radiance. This paradigm shift focused on nourishing the body, mind, and soul to enhance natural beauty. Incorporating mindful practices, clean ingredients, and self-care rituals, wellness-driven beauty promoted a harmonious balance that radiated from within. These changes helped consumers recognize that beauty emerged when one nurtured both physical and emotional health, fostering a luminosity that went beyond mere aesthetics.
Pre and post bridal skincare explained by Dr Madhuri Aggarwal
Multi-Functional Products: Consumers were drawn to versatile solutions that offered multiple benefits, saving time, and catering to diverse skincare and cosmetic needs. The popularity of multi-functional products, such as collagen and protein, sunscreens with additional ingredients like Niacinamide & Adenosine to benefit the skin, reflected a growing preference for efficiency and convenience in 2023. This trend aligned with the fast-paced lifestyle of modern Indians, emphasizing the importance of streamlined beauty routines. The market shift underscored a dynamic change in consumer behaviour, with individuals seeking holistic solutions that addressed various aspects of their beauty regimen in a single product.
New Delhi, Dec 16 (IANSlife) Entering your 40s is a significant milestone, and with it comes a shift in your skincare needs. While wisdom and experience are earned over the years, so are fine lines, changes in skin texture, and other signs of ageing. It’s a pivotal moment to reassess your skincare routine and adopt a more thoughtful approach to skincare. By steering clear of prevalent pitfalls and addressing skin concerns appropriately, you can effortlessly maintain a healthy complexion.
Concentrated Formulations: One key factor that contributed to the rise of concentrated formulations was the desire for faster and more noticeable improvements in skin texture, tone, and overall health. Consumers sought products that went beyond basic moisturization and skincare, turning to formulations that contained powerful ingredients such as Glutathione, Niacinamide, Retinol, Hyaluronic Acid, Vitamin C, Peptides, and other antioxidants. These were some of the common and most popular skincare ingredients incorporated into products throughout 2023. Moreover, concentrated formulations allowed a more targeted approach, enabling users to personalize their skincare routine with more precision.
Sustainable beauty practices: In 2023, there was an increased demand for sustainable brands as consumers prioritized eco-conscious choices. With growing environmental awareness, customers sought products that aligned with their values, focusing on cruelty-free, organic, and environmentally friendly options. This shift reflected a desire for responsible consumption, prompting beauty brands to adapt their practices and embrace sustainability. The rise of conscious consumerism in the Indian beauty market emphasized the importance of ethical and eco-friendly choices, driving the industry towards a more sustainable future.
Inputs by Shilpa Khanna Thakkar, CEO, Chicnutrix