The global smartphone market has always been fiercely competitive, with countless brands struggling for market share across all price points. However, several brands that were once popular have faded out of the limelight over the years. Meizu is the latest company to join this list. Here is a list of brands that have exited the Indian smartphone market over the years.
Meizu: Chinese smartphone brand Meizu has officially shut down its smartphone business to focus on AI.The Meizu 21 launched in November 2023 was the last phone the company released. The company’s CEO Ziyu Shen stated that changes in the smartphone market were the primary reason behind the decision. Earlier, the company tried to compete with the likes of Xiaomi by offering more hardware specs at affordable prices in India. While some of its handsets were quick to gain popularity, the brand couldn’t manage its business well in the country and had to shut down its India business.
LG Electronics: In April 2021, LG Electronics announced that it is closing its mobile business unit. Despite launching innovative handsets globally, LG couldn’t make it big in the smartphone market. The company said that it will provide service support and software updates for users of existing mobile phones for some time.
Sony: In May 2019, Sony announced its exit from the Indian smartphone market after dwindling sales. Apart from India, Sony has pulled out of some other markets as well. The company also stopped sales in Central and South America, West Asia, South Asia, Oceania, etc, in FY18.
HTC: Taiwanese brand HTC tried to make another comeback in the India smartphone market in 2019 but didn’t workout. HTC suffered a major setup from the Chinese mobile makers in India and ultimately decided to directly stop selling phones in India.
BlackBerry Mobile: BlackBerry made a mark with its QWERTY smartphones among office goers in India and globally but with the rising popularity of Android and iOS, the company simply couldn’t keep up. BlackBerry Mobile ultimately shut down after August 2020 with the expiry of its contract with manufacturing partner TCL.
LeEco: LeEco entered the Indian smartphone market with a lot of grandeur. But it was burning more cash than it was actually making. Ultimately, it had to shut down in 2017.
Spice:Spice Mobiles was a popular India smartphone brand that operated in the budget segment. But the company had to shut down due to the intense competition from other players.
Panasonic: After struggling in the affordable smartphone market for some time, Panasonic ultimately gave up.
Videocon: Videocon launched a range of mobile phones in the affordable segment but the brand couldn’t gain any competitive advantage in the market and had to ultimately stop selling phones.
iBall: Accessories maker iBall also attempted to make budget smartphones to target rural areas but the intense competition from Chinese brands like Oppo, Xiaomi, Vivo and others made it difficult to survive.
Alcatel: Alcatel could never make its mark in the Indian smartphone market and the brand was quick to lose the attention of buyers in India.
Meizu: Chinese smartphone brand Meizu has officially shut down its smartphone business to focus on AI.The Meizu 21 launched in November 2023 was the last phone the company released. The company’s CEO Ziyu Shen stated that changes in the smartphone market were the primary reason behind the decision. Earlier, the company tried to compete with the likes of Xiaomi by offering more hardware specs at affordable prices in India. While some of its handsets were quick to gain popularity, the brand couldn’t manage its business well in the country and had to shut down its India business.
LG Electronics: In April 2021, LG Electronics announced that it is closing its mobile business unit. Despite launching innovative handsets globally, LG couldn’t make it big in the smartphone market. The company said that it will provide service support and software updates for users of existing mobile phones for some time.
Sony: In May 2019, Sony announced its exit from the Indian smartphone market after dwindling sales. Apart from India, Sony has pulled out of some other markets as well. The company also stopped sales in Central and South America, West Asia, South Asia, Oceania, etc, in FY18.
HTC: Taiwanese brand HTC tried to make another comeback in the India smartphone market in 2019 but didn’t workout. HTC suffered a major setup from the Chinese mobile makers in India and ultimately decided to directly stop selling phones in India.
BlackBerry Mobile: BlackBerry made a mark with its QWERTY smartphones among office goers in India and globally but with the rising popularity of Android and iOS, the company simply couldn’t keep up. BlackBerry Mobile ultimately shut down after August 2020 with the expiry of its contract with manufacturing partner TCL.
LeEco: LeEco entered the Indian smartphone market with a lot of grandeur. But it was burning more cash than it was actually making. Ultimately, it had to shut down in 2017.
Spice:Spice Mobiles was a popular India smartphone brand that operated in the budget segment. But the company had to shut down due to the intense competition from other players.
Panasonic: After struggling in the affordable smartphone market for some time, Panasonic ultimately gave up.
Videocon: Videocon launched a range of mobile phones in the affordable segment but the brand couldn’t gain any competitive advantage in the market and had to ultimately stop selling phones.
iBall: Accessories maker iBall also attempted to make budget smartphones to target rural areas but the intense competition from Chinese brands like Oppo, Xiaomi, Vivo and others made it difficult to survive.
Alcatel: Alcatel could never make its mark in the Indian smartphone market and the brand was quick to lose the attention of buyers in India.
Denial of responsibility! Swift Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – swifttelecast.com. The content will be deleted within 24 hours.