In this photo illustration a smartphone screen displays the logo of Donald Trump’s Truth Social app March 25 2024 in Bath, England.
Anna Barclay | Getty Images
The share price of Donald Trump’s social media company jumped by more than 50% minutes after it began public trading under the ticker DJT on Tuesday morning.
Trading in Trump Media & Technology Group was briefly halted amid the rise due to volatility before it resumed around 9:40 a.m. ET More than 6.5 million shares in Trump Media had changed hands by 9:50 a.m.
The ticker debuted on the NASDAQ stock market nearly three decades after the former president used it to launch his publicly traded hotel and casino company to great fanfare in 1995.
That stock was ignominiously delisted from the New York Stock Exchange nine years later.
News of Trump Media & Technology Group public trading is seen on television screens at the Nasdaq Marketplace on March 26, 2024 in New York City.
Michael M. Santiago | Getty Images
Trump Media’s merger with the shell company Digital World Acquisition Corp. was completed Monday, allowing it to become publicly traded, it added almost $4 billion in paper profits to Donald Trump’s net worth.
Trump Media’s market valuation could be $6 billion at Tuesday’s opening bell, despite the company reporting less than $3.5 million — that’s million, not billion — in revenue over the first three quarters of 2023.
On its last day of trading Monday under the DWAC ticker, the company’s shares soared more than 35% after a New York appeals court decreased from $454 million to $175 million the amount of a bond Trump would have to post to pause collection on a business fraud judgment while he appeals the case.
The company’s closing price Monday was just under $50 per share.
Trump’s notoriety helped make the Trump Media deal with DWAC the highest profile SPAC — special purpose acquisition company — merger ever.
The company’s shareholders may have dreams that its Truth Social app platform will significantly grow its market share enough for the firm to turn a profit. Perhaps its growth could even be turbocharged if Trump is elected president in November.
But for now, Trump Media, just like the previous company that traded under the DJT ticker symbol, is a money loser.
Trump Media reported $49 million in losses for the first nine months of 2023, more than 14 times what it brought in revenue.
When Trump Hotels and Casino Resorts went public $14 per share in 1995 under the DJT ticker, it also made headlines.
Atlantic City, N.J.: Donald J. Trump inside the casino of his new venture, Trump Taj Mahal in Atlantic City, New Jersey on March 16, 1990.
Newsday | Getty Images
And it made money for Trump, personally, for years.
Trump received more than $44 million in salary from the company over a decade even though the firm repeatedly failed to turn a profit, according to a 2016 Washington Post article on the company.
After losing $1 billion, Trump Hotels filed for bankruptcy protection in November 2004, the same year DJT was delisted from the New York Stock Exchange.
“I don’t think it’s a failure, it’s a success,” Trump told NBC News in a 2004 interview, after the bankruptcy filing listed $1.8 billion in debt and the stock was trading at about 50 cents per share.
“In this case, it was just something that worked better than other alternatives,” he said of the bankruptcy.
“It’s really just a technical thing, but it came together.”
This is developing news. Check back for updates.