HYBE initiates audit against Ador’s CEO Min Hee Jin; reportedly demands her resignation

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HYBE, the global entertainment powerhouse behind BTS and other prominent K-pop acts, is reportedly making significant moves within its subsidiary, Ador, a label managing NewJeans group. Reports surfaced on April 22, suggesting that HYBE had initiated proceedings to exercise its rights as shareholders of Ador. According to MTN reports, HYBE has formally requested a shareholders meeting, marking the latest development in an apparent power struggle between HYBE and Ador‘s current board of directors.
Furthermore, it has been reported that HYBE has not only sought a shareholders meeting but also demanded Min Hee Jin’s resignation from her position as CEO of Ador. Addressing the fallout, HYBE confirmed to Xports News that they had initiated action involving Min Hee Jin and Ador’s board of directors, “It is true that we have invoked our right to auditing (Ador executives).” According to Koreaboo, this alleged fallout is being attributed to speculations of Min Hee Jin attempting to leave HYBE by taking Ador with her. Speculations sugget that Min Hee Jin may resist HYBE’s pressure and mount a counteroffensive.
In 2019, Min Hee Jin assumed the role of Chief Brand Officer at HYBE. As ADOR emerged as a sub-label under HYBE’s umbrella in 2021, Min Hee Jin stepped into the position of CEO for the subsidiary. In mid-2022, the highly anticipated debut of NewJeans under this sub-label was attributed to Min Hee Jin’s strategic direction, solidifying her reputation as the creative force behind the immensely popular K-pop group.

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