Corporate headshots produced using AI technology are becoming increasingly prevalent. A quick search on Google for “headshot photographers” will reveal numerous sponsored ads for AI headshot generators. This should be a cause of concern for those in the industry. However, this article aims to reassure photographers that AI companies cannot yet compete with their services. It is important for photographers to understand that they are not just photographers, but small business owners providing a valuable service. Their role is to solve problems for their clients and make their lives easier. When it comes to team headshots, AI technology actually creates more problems than it solves. The process of using AI headshot generators for a team can be a complete nightmare. Collecting individual photos from each team member can be time-consuming and challenging. Uploading and selecting from the numerous options provided by the generator can take weeks. If you decide to let team members generate their own headshots, you will encounter difficulties in managing the process and dealing with the inconsistency in the final results. On the other hand, hiring a human photographer offers a much simpler and smoother experience. By hiring a professional headshot specialist, the office administrator can save time and effort. The photographer can create a custom webpage for team members to schedule their headshot sessions, provide an on-site studio for convenience, and deliver professionally retouched headshots within a short timeframe. The photographer can also accommodate remote team members and individuals who couldn’t make the original session. Overall, hiring a professional headshot specialist is a better solution compared to relying on AI technology. To ensure success as a headshot photographer, it is crucial to proactively communicate the advantages of hiring a human photographer over using AI. This can be achieved by dedicating a section on the website specifically for team headshots, highlighting the benefits provided by the photographer, such as client reviews, pricing details, and how they can make the headshot process easier for corporate clients. Additionally, running targeted Google Ads that emphasize the benefits of hiring a human photographer for team headshots, such as online scheduling and fast turnaround times, can help drive traffic to the photographer’s website. Using the right software and systems to streamline the client experience is also important. Automation tools like 17 Hats and Acuity can facilitate booking and scheduling, while software like Capture One and Headshot Tools can aid in the selection and delivery of headshots. By focusing on providing unparalleled problem-solving services, photographers can differentiate themselves from AI headshot generators and continue to thrive in the industry.
AI vs. Professional Photographer: Comparing Team Headshots
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