What does the AI tool do?
The tool utilizes AI to analyze all product information, including titles, images, and reviews, in order to generate a product description. The seller will have the opportunity to review the description before publishing it on Amazon. The aim is to save time and effort, as writing product descriptions can be a time-consuming process.
According to The Information, Amazon stated that the tool will assist sellers in creating engaging descriptions, which will ultimately help them sell more products. Initially, the tool will be accessible to a limited number of sellers and is expected to expand its availability later this year.
Human editing is still allowed
There may be concerns regarding how AI-generated content could impact the quality of product descriptions. It is possible that these descriptions may lack a personal touch. To address these concerns, Amazon made it clear that it will not replace human-written content with AI-generated content. Sellers will still have the ability to edit the AI-generated descriptions to ensure accuracy and engagement.
Amazon has established strict guidelines for sellers when it comes to product descriptions. For instance, product descriptions must exclude inappropriate content such as offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising. Additionally, descriptions should accurately categorize and describe the product.