Amidst a Pandemic and Streaming Revolution, Hollywood Embarks on a Full-Scale Battle

NEW YORK — The film and TV industry in Hollywood is currently facing a bitter battle over the impact of streaming on the economics of entertainment. Tens of thousands of members from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild of America (WGA) have gone on strike, causing further chaos in an industry still recovering from the effects of the pandemic. The demands of the unions have intensified due to the rapid advancements of streaming during the pandemic. The guilds are seeking fair compensation in the new streaming era as traditional revenue streams, like box office and TV ratings, are no longer sufficient measures of success. Moreover, the push for streaming has disrupted traditional television and its ad-based revenue, causing many media companies to suffer stock declines. The strike, if prolonged, could greatly impact the fall TV schedule and film festivals. The hope is that cooler heads will prevail and industry executives will find a fair and dignified resolution.

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