Apple and Meta are two of the biggest, if not only, players in the mixed-reality segment. Meta has established its presence in this domain for several years, but Apple’s recent unveiling of its Vision Pro has undoubtedly made a significant impact, altering the landscape.
The two companies are already readying the next iterations of their headsets, even though their current ones are still to hit the shelves, as they plan to mainstream VR. Apple is wanting to make its headset more comfortable, notes Mark Gurman of Bloomberg in the latest edition of his newsletter Power On, while Meta is taking cues from Apple’s Vision Pro for its next headset, ditching the controllers to make Quest a little more affordable.
Gurman writes that Apple is confident that the Vision Pro is superior. However, there are concerns over whether consumers will see the need for the device, given its high price of $3,500.
Meta, on the other hand, believes that the Quest 3‘s gaming ecosystem and $500 price tag make it a more appealing option. While it’s difficult to bet against Apple, Meta can adjust its features based on what Apple adds to the Vision Pro and how customers respond to the technology. But Vision Pro has caused some turmoil inside Meta.
Meta is afraid of Apple, according to an insider. “We’re in the ‘afraid of Apple’ stage,” told the person, much like how the mobile industry was before the iPhone launch. Zuckerberg shifting Quest’s focus from the metaverse to gaming and productivity, is the direct response to Apple’s Vision Pro, which is what even Apple is doing.
Meta is developing a cheaper, more comfortable headset called Ventura. They plan to remove bundled controllers, allowing users to use hand gestures or buy controllers separately. Meanwhile, Apple aims for a lighter and smaller successor to the Vision Pro, which even comes with built-in prescribed lenses.
That’s not it; Headsets are the beginning of this segment, and glasses are to be the next big thing, at least that’s what Meta hopes for. Even though Apple stopped work on AR glasses a year ago, Meta still sees them as its holy grail and plans to release AR display glasses in 2025.
The two companies are already readying the next iterations of their headsets, even though their current ones are still to hit the shelves, as they plan to mainstream VR. Apple is wanting to make its headset more comfortable, notes Mark Gurman of Bloomberg in the latest edition of his newsletter Power On, while Meta is taking cues from Apple’s Vision Pro for its next headset, ditching the controllers to make Quest a little more affordable.
Gurman writes that Apple is confident that the Vision Pro is superior. However, there are concerns over whether consumers will see the need for the device, given its high price of $3,500.
Meta, on the other hand, believes that the Quest 3‘s gaming ecosystem and $500 price tag make it a more appealing option. While it’s difficult to bet against Apple, Meta can adjust its features based on what Apple adds to the Vision Pro and how customers respond to the technology. But Vision Pro has caused some turmoil inside Meta.
Meta is afraid of Apple, according to an insider. “We’re in the ‘afraid of Apple’ stage,” told the person, much like how the mobile industry was before the iPhone launch. Zuckerberg shifting Quest’s focus from the metaverse to gaming and productivity, is the direct response to Apple’s Vision Pro, which is what even Apple is doing.
Meta is developing a cheaper, more comfortable headset called Ventura. They plan to remove bundled controllers, allowing users to use hand gestures or buy controllers separately. Meanwhile, Apple aims for a lighter and smaller successor to the Vision Pro, which even comes with built-in prescribed lenses.
That’s not it; Headsets are the beginning of this segment, and glasses are to be the next big thing, at least that’s what Meta hopes for. Even though Apple stopped work on AR glasses a year ago, Meta still sees them as its holy grail and plans to release AR display glasses in 2025.
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