Australia Post has launched a new next-day delivery service catering to customers in metropolitan areas.
The postal company announced the move on Tuesday, with Australia Post Metro the first new delivery service from Australia Post in a number of years.
The service has launched in metropolitan Melbourne, Sydney, and Brisbane and is currently only offered to select retailers who are responsible for determining how much the delivery will cost.
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Australia Post says the metro next-day delivery service was launched as a response to “changing consumer needs.”
According to Australia Post’s latest report on online shopping behaviours, 6.2 million households purchased items falling in the Fashion and Apparel category in 2022.
The report also found that consumers who purchased from this category were often buying items for a specific event or date, and therefore valued speed of delivery more than other category shoppers.
With Fashion and Apparel shoppers accounting for more than 66 per cent of households that shopped online in Australia in 2022, faster delivery services have become a focus area for the postal company.
“We’ve been listening to our customers, and know they expect more certainty, simplicity and speed when ordering online,” Australia Post Group chief executive officer and managing director Paul Graham said.
“The Australia Post Metro service raises the bar for customers — prioritising next day delivery in metropolitan areas.
“This new service provides a more agile, flexible delivery option as we head into our busiest time of year.”
To support the new service, Graham said Australia Post has “simplified our back-end systems” so that Australia Post Metro service orders can be identified more quickly.
“We have also been working in tandem with our retailers to ensure their distribution centres are set up to prioritise Australia Post Metro service orders,” he said.
Myer’s supply chain executive general manager Tony Carr welcomed the new service and said it would be particularly useful coming up to Christmas.
“We know there is nothing more important than getting products to our customers in the quickest and most effective way, and our partnership with Australia Post, one of the most trusted organisations in the country, will ensure we continue to provide a leading online experience to our customers,” he said.
Australia Post Metro will expand into new metropolitan areas over the coming months. More retailers will also come on board during this time.
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