Barbie’s endorsement intensifies Birkenstocks’ reputation as the unrivaled choice for ultimate comfort, affirm shoppers

They’re the “ugly” shoes that have never really been in or out of fashion. But whether you’re a devoted Birkenstock fan or a critic, there’s no denying their widespread popularity. This is especially true after the release of the new Barbie movie, in which Margot Robbie’s doll character happily chooses a pink version of the classic two-strap Arizona sandals at the end of the film.

As Birkenstock Arizona sandals celebrate their 50th anniversary, reports are circulating worldwide that the iconic shoe brand is set to make a massive profit. Private equity firm L Catterton is preparing for an initial public offering, with rumors suggesting that Birkenstock may be valued at around $8 billion. That’s a considerable amount of money for a pair of corked sandals.

Not only that, but Birkenstocks are once again flying off the shelves thanks to Greta Gerwig’s Barbie movie.

The Arizona sandal, known for its simple design and adjustable two straps, has long been one of Birkenstock’s most beloved models. Currently available on Amazon for as low as $129.99, there are various colors to choose from – whether you prefer a summery white, classic tan, or dark brown. There are also other styles available, including a single strap option that some shoppers find more comfortable, as the strap goes between the big and middle toes.

Reviews for Birkenstocks are overwhelmingly positive, with shoppers praising their comfort and claiming they can walk in them for days. Some reviewers even mention owning numerous pairs of Birkenstocks and finding them perfect for everyday wear in warm climates.

The Gizeh sandal, in particular, receives high ratings and is often described as “life-changing.” Shoppers mention improved balance and posture, as well as the cork material keeping their feet warm even in winter. These sandals are available in multiple colors, starting from $111, and have received over 4,700 glowing reviews on Amazon.

If you want to learn more about Birkenstocks and shop the brand, click here.

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