Hairstylist Evanie Frausto has always loved a beauty transformation. It’s actually what he’s known for—transforming his clients like Bella Hadid, Alexa Demie, and Sherry Shi (live at Forces of Fashion!) on the daily for Vogue shoots, red-carpet events, and life. “I just really clicked with transforming muses using wigs, ponytail pieces, extensions, bangs.”
With each job he booked, Frausto was consistently working with his hair suppliers to “improve the quality of the hair, the ponytails with the right density, or making the lace more transparent”—and when he finally reached that point, his brand Hair by Evanie was just sort of naturally born. “I’ve been working on Hair by Evanie since the start of my career, I just didn’t really realize it,” Frausto, who is also the global artistic ambassador for Bumble and Bumble, says.
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You’ve actually been admiring (and lusting over) Hair by Evanie pieces without even realizing it: Hadid’s bleached ends on the cover of POP; Nicole Kidman’s Perfect cover with her split-level ’do; and Charli XCX’s striped ponytails for the Marc Jacobs Heaven campaign.
The first collection from Hair by Evanie includes two pieces: Wig! and Pony. “Wig! is made of 100% human hair and really speaks to work I’ve done in the past in terms of really cool graphic haircuts in punky colors,” Frausto says. “I thought this would be a good place to start because it leans into fun, transformative aspects of my work. All the wigs are hand-dyed and most are one of one.”