An Australian wellness brand that shot to fame with the release of its at-home and portable sauna and ice bath are selling hundreds of units during its new year sale.
VITAL+ was founded in March 2023 by Cameron Mehr and Tom Mansfield, who identified a significant gap in the market for at-home wellness products.
With a surge in interest for cold therapy, they recognised the need for a cost-effective solution to make ice baths accessible for regular use at home.
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Existing options were either expensive or impractical, leading them to innovate with portable PVC ice baths and custom-designed silicon freezer ice trays for customers to produce ice conveniently at home.
The VITALICE Ice Bath Ultimate Starter Pack ($235) has been a huge success, capturing the attention of customers all over Australia and New Zealand.
And right now you can pick it up for $159.
Building upon its success, VITAL+ has now introduced its second groundbreaking product: an innovative at-home portable sauna ($595).
This is also currently discounted to $495.
Proponents of sauna therapy say it can aid sleep, enhance relaxation and stress reduction, improve cardiovascular health and muscle recovery and aid pain relief.
Existing saunas on the market either require a significant investment for a full installation or recurring expenses for membership fees at local recovery centres.
VITAL+ has introduced a portable, easy-to-set-up, high-quality, and affordable sauna that empowers wellness enthusiasts to enjoy the benefits of sauna therapy in the comfort of their own homes — without breaking the bank.
The response to VITAL+’s new sauna product has been overwhelming, with the company seeing over 1,000 people sign up to the pre-order.
“As young adults with high-stress careers, our mental health has been put through the ringer time and time again,” the co-founders told Best Picks.
“But luckily along the way we’ve discovered tools that help manage our emotions and cope more effectively with stress.
“One of the many tools that we’ve picked up is deliberate cold exposure in the form of ice bathing and cold plunging. We want to share this practice, as well as others, with the world.”
Just like with saunas, shoppers are advised to consult their doctor before taking the plunge in an ice bath.
Those that have already done so have called the products “game-changing” for at-home wellness therapies.
“I have been going into the sauna at the gym for years so I can’t believe I can now do it on my balcony,” one customer said.
“I was one of the lucky Ice Bath customers to product test the new SaunaPod. I absolutely love it. I was completely drenched in sweat in a matter of minutes,” said another.
Shoppers can now purchase both the Ice Bath or Sauna from the Vital+ website here.