Black Friday isn’t until November 24, but you wouldn’t know it having looked at a number of retailers’ websites and in-store presences.
A huge number of stores have already dropped their prices early, with fashion, beauty, tech, homewares and toys on sale to help Aussies with their Christmas shopping early.
Whether you’re looking to stock up on hair styling equipment from Cloud Nine or get a new rug from Miss Amara for the living room, now is the perfect time to start shopping so you don’t miss out on the stock on your wishlist.
Catch the best deals and products hand-picked by our team at Best Picks >>
With Black Friday 2023 shaping up to be the biggest yet, Best Picks is your one-stop-shop for keeping up to date on what is on sale, where and when.
We’ll be refreshing this list frequently until November 24 so don’t forget to check back to see if your favourite brand has made the cut.
EARLY BLACK FRIDAY FASHION DEALS
- EMU Australia: From November 20-27 shoppers can get almost everything on sale. Shop up to 50 per cent off.
- Rebel Sport: From November 22-27 across a range of items including 30 per cent off all full-priced clothing. Rebel Active members will have early access to the Black Friday offers from November 20-21.
- Van Heusen: From November 21 get up to 50 per cent off storewide.
- Glue Store: From November 17-26 get up to 50 per cent off almost everything.
- Lounge: From November 16-28 get up to 60 per cent off sitewide.
- Modibodi: From November 13-30 get 50 per cent off sitewide excluding basics and bundles.
- Puma: From November 16-23 get up to 70 per cent off sitewide.
- Arms of Eve: From November 10-28 get 25 per cent off sitewide.
- Natv Basics: From November 6-27 get up to 70 per cent off sitewide.
- Vestirsi: From November 17-30 get up to 40 per cent off sitewide.
- Sunset Lover: From November 13-28 get 40 per cent off the edit “Summer Sale”.
- Sportscraft: From November 17 get up to 30 per cent off.
- Alana Maria Jewellery: From November 15 get 30 per cent off storewide.
- Saint Valentine: From November 14-27 get 30 per cent off.
EARLY BLACK FRIDAY BEAUTY DEALS
- Revlon: From November 9-27 get 50 per cent off at Chemist Warehouse, from November 17-21 at Priceline and November 2-15 at Big W.
- L’Occitane: From November 23-26 in store and online get 20 per cent off full priced items. Consumers must sign up to be a Passport to Provence member for discounts to apply. Sign-ups available at any time.
- Hismile: From November 7-30 save up to 60 per cent on selected items.
- Mermade Hair: From November 10 onwards get up to 80 per cent off storewide.
- Biotyspa: From November 16-27 get 20 per cent off sitewide.
- SWIISH: From November 15 to December 3 get 25 per cent off storewide plus a free gift with any order over $120.
- tbh Skincare: From November 10-27 get 40 per cent off sitewide.
- Boost Lab: From November 13-29 get 20 per cent off storewide.
- Naked Harvest: From November 21-27 get up to 70 per cent off storewide.
- Lust Minerals: From November 14-27 get 20 per cent off sitewide.
- Dr Naomi Skin: From November 15-27 get 20 per cent off skincare and $50 off LED devices.
EARLY BLACK FRIDAY TECH DEALS
- Dyson: From November 13-27 save up to $550 on best-selling products.
- Kogan: From November 20-27 get up to 65 per cent off best-selling products.
EARLY BLACK FRIDAY TRAVEL DEALS
- Booking.com: From November 16-29 save at least 30 per cent on stays.
- July: From November 16-28 spend $300, save $30, spend $600, save $100, spend $1000, save $200.
EARLY BLACK FRIDAY HOMEWARES DEALS
- Adairs: From November 16-27 save 25 per cent on all full price products. Linen Lovers take a further 10 per cent off with free shipping in Australia only.
- Emma Sleep: From November 7-27 get up to 55 per cent off mattresses, bed frames and more.
- Eva Home: From November 6 to December 4 get up to $375 off the Comfort Classic Mattress
- Gozney: From November 13 to December 14 enjoy 20 per cent off Roccbox.
- Koala: From November 16-28 get up to 30 per cent off everything.
- Sheridan: From November 15-27 get up to 40 per cent off.
- Glasshouse: From November 20-27 spend over $120 and receive the Over the Rainbow 380g candle.
- No.22 Home: From November 18-30 get 10 to 75 per cent off everything.
- Vittoria Coffee: From November 20-26 get 20 per cent off plus free shipping.
- Maison de Sabre: From November 16 to December 1 get up to 60 per cent off storewide.
WHAT IS BLACK FRIDAY?
Black Friday is the term used to describe the Friday after Thanksgiving in the United States. It traditionally marks the start of Christmas shopping season and has become one of the largest shopping events in Australia.
Top brands like Myer, The Iconic, Amazon and David Jones discount their stock from Black Friday onwards before further reducing prices on Boxing Day.
It’s the perfect time to stock up on presents for Christmas given it’s just shy of four weeks until December 25.
HOW DOES BLACK FRIDAY WORK?
Black Friday is traditionally an in-store shopping experience but in recent years it has switched to online – and for some retailers both – so that no one misses out on the incredible deals.
Some retailers have started their sales before Black Friday and they run until Cyber Monday, which is the Monday after Black Friday.
Some brands will give customers a special code they need to input at the checkout to secure the deal while others will just be already discounted to their sale price.