Six years ago, a young Sydney designer named Jeremy Cassisi had a dream to create personalised accessories that were anything but ordinary.
Fast-forward to 2024 and his brand, St. Oddity, has become a cult favourite, selling over 70,000 accessories and amassing a legion of loyal fans around the world.
What started as a passion project in Jeremy’s garage has blossomed into a global success story.
Know the news with the 7NEWS app: Download today
St. Oddity super-charged the personalisation trend by offering unique, interchangeable hardware that allowed shoppers to customise their bags and accessories to their specific style.
This innovative approach, coupled with a focus on premium quality and practical design, has resonated with customers.
St. Oddity boasts more than 3500 glowing five-star reviews, a testament to the company’s commitment to exceptional products.
Customers rave about the quality, functionality and of course, the personalisation options.
“In love with this bucket bag! The interchangeable straps are a game-changer and the quality is amazing,” one happy customer wrote on the website.
Another echoed this sentiment after purchasing her fifth bag from St. Oddity: “The compliments just keep coming!”
But St. Oddity isn’t just about bags.
Its product range has expanded to include pouches, beauty organisers, iPhone cases and even travel wallets.
All products are designed in Australia and shipped from its Sydney headquarters.
The company’s success has even reached international shores, with the US and UK now accounting for 30 per cent of its sales.
A big part of St. Oddity’s appeal is its focus on personalisation.
It has been spotted on a number of Aussie celebrities, including Krissy Marsh, Kara Ryan and Abbie Chatfield, proving that personalised style is all the rage.
With its commitment to quality, personalisation and ethical manufacturing (they use only vegan-friendly, cruelty-free materials), it’s no wonder this Australian brand is taking the world by storm.
To make your first purchase, visit the website here.