Bizarre Cadbury mailbox promotion leaves residents puzzled across Melbourne, Newcastle, Adelaide and Brisbane
Residents across four Australian states have woken up to a bizarre sight on Wednesday morning, with purple balloons floating out of their mailbox.
The balloons were secretly placed outside selected homes across Melbourne, Adelaide, Brisbane and Newcastle.
But while early risers might be concerned to find out what the balloon is connected to, there is nothing to fear.
The overnight antics are the work of Cadbury, which has gifted a block of the new Breakaway chocolate to residents in the four cities.
The lucky ones to receive a block are those with balloons sticking out of their mailboxes.
Each chocolate arrives with a little card explaining the package has been delivered COVID-safely and the balloons are all biodegradable.
“We know it has been a challenging time for many, but we want to continue to celebrate the small things in life,” the note reads.
Wednesday is World Chocolate Day and Cadbury has teamed up with food rescue organisation OzHarvest for the promotion.
Chocolate-lovers are being encouraged to donate $5 or more to OzHarvest and will receive a free block of chocolate in return. Customers can donate and redeem their block here.
COVID-restrictions in some states made the chocolate drop-off a bit difficult and this meant the freebie could not be nationwide.
But those who missed out can still redeem their block online when donating.
“It’s been a difficult time for many Australians, so we wanted to use World Chocolate Day as an opportunity to surprise and delight everyday Aussies across the county to make their morning a little more interesting with Cadbury Breakaway,” Paul Chatfield, senior marketing director for Cadbury said in a statement.