For decades shapewear has been the secret weapon of countless celebrities and everyday women alike.
But let’s be honest, the pursuit of a smooth silhouette often comes at a cost — restricted movement and uncomfortable pinching.
Australian intimates brand Boody is on a mission to rewrite the shapewear narrative with the launch of its new Shaper Range, a collection designed to offer the confidence of shaping without sacrificing comfort.
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“Our customers spoke, and we listened,” Product Lead at Boody Rebecca Innes said.
“They told us they craved shapewear that offered support and smoothing but without the feeling of being trapped in a vice.
“We’re all familiar with the struggle — the constant tugging, the sweat build-up, the feeling like you can’t breathe or even sit down comfortably.
“The Shaper Range is a call to arms for fashion lovers everywhere to demand more from their shapewear drawer.”
Boody isn’t just known for comfort; sustainability is woven into the very fabric of the brand.
Crafted from its signature organically-grown bamboo viscose, the Shaper Range boasts exceptional breathability, moisture-wicking properties and a hypoallergenic design.
This translates to comfortable wear all day long, no matter how busy your life gets.
The range offers three distinct styles to cater to different preferences: the High Waist G-String for a touch of shaping and minimal coverage, the Full Cut Brief for a more secure and comfortable fit and the Long-Length Undershort for those who desire extra smoothing down the thighs.
All styles are designed with a tight-knit construction for targeted waist and side shaping while the high-waisted design ensures a smooth silhouette under any outfit.
Thin elastic leg openings and strategically placed seams further minimise visibility, ensuring a seamless look under clothing.
The pieces are available in sizes XS to 2XL and prices start at $39.95.
But the Shaper Range is more than just a comfortable shapewear option.
It’s a philosophy shift, a call for women to embrace confidence and freedom in their own skin.
And already there has been mass approval for the launch.
So ditch the discomfort and the unrealistic expectations and embrace the freedom of movement and the confidence that comes with feeling good in your own skin.
With Boody’s Shaper Range, you can finally have your cake and eat it too — a smooth, sculpted silhouette that feels as good as it looks.