Chufy Spring 2024 Ready-to-Wear Collection

What if we let plants take over again and they were the dominant species, not the other way around? That was the question Sofia Sanchez de Betak asked when designing this Chufy collection. The clothes are abloom with floral designs of all kinds and other natural world motifs. Irises lavishly unfurl their petals on a cute little pleated top and pant set, and an Edenic landscape dotted with palm trees and flying creatures spreads across the bottom of a playful halter dress. Sanchez de Betak lives most of the year in Mallorca and its colors and rhythms have seeped into her work. She was in Milan last week to showcase a collaboration with Max&Co. that intermingles that brand’s contemporary basics with her flora and fauna embroideries, making them less basic in the process. Chufy’s heart and soul is in those details, even more so now that Sanchez de Betak is tapping into her wilder nature.

“The entire collection is kind of a hymn to the transformative power of the flowers and wisdom of plants. Now there’s separation between them and us,” she said. “My dream vision is for a symbiotic future.” She’s tapping into plant magic with her other project: at her Journey Within retreats she hosts healing ceremonies led by local practitioners. There are many routes to finding your bliss. For print lovers like Sanchez de Betak, the macro peacock feather print dress in shades of yellow and gold, and another more fanciful option featuring hallucinogenic mushrooms would be good places go start.

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