Elon Musk, the world’s wealthiest man and owner of Twitter, shocked the industry and global social media users when he announced that Twitter’s iconic blue bird logo would be replaced by an “X” logo. Musk’s infatuation with the name “X.com” dates back to 1999 when he founded it as an online bank. X.com eventually became PayPal after an acquisition by Confinity in 2000. Musk saw the potential in integrating X.com with Twitter, stating that he was excited to finally implement it using Twitter as an accelerant. Biographer Walter Isaacson shared excerpts from his book, highlighting Musk’s fascination with X.com. Musk’s vision for X.com was to create a comprehensive financial platform for all transactions, including banking, digital purchases, checking, credit cards, investments, and loans. The ability to send money by email, originally seen as a minor feature, became a major driver of growth for X.com, especially on platforms like eBay. Musk insisted on the name X.com, even attempting to rebrand PayPal as X-PayPal. He also clashed with Max Levchin on the choice of operating system, with Musk favoring Microsoft Windows and Levchin preferring Unix-like systems. Musk’s takeover of Twitter in October 2022 further fueled his determination to rebrand it as X.com and fulfill his original vision. Despite his excitement, Musk admitted that the situation was tough and affecting his sleep.
Elon Musk’s Fascination with X.com and Unveiling the Enigmatic Secrets of the World’s Wealthiest Individual
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