Toyota’s fifth-generation Supra has hardly been the sales success the company hoped its halo sports machine would be. In the first quarter of this year the car’s sales tanked hard, dropping 44 percent compared to the same period of 2023 to just 484 units sold. With the Supra getting outsold by Nissan’s less expensive and more powerful Z, the Gazoo Racing model needs a rethink. Now that the 3.0-liter inline-6-powered version is available with a manual transmission, the lighter but underwhelming four-cylinder model has been put out to pasture.
Aside from dropping the four-cylinder version, Toyota doesn’t appear to have changed much else about the GR Supra for the 2025 model year. There are new trim names, with the standard examples called simply “3.0” and the upmarket models called “3.0 Premium.” You can get the GR Supra in Stratosphere Blue, Absolute Zero White, Nocturnal Black, or Renaissance Red 2.o, and inside you can choose either black leather or hazelnut leather, which looks pretty damn good.
With the four-cylinder model now gone, the Supra’s starting price jumps nearly ten thousand dollars to $56,250 for the GR Supra 3.0, while the 3.0 Premium will run you $59,400. Considering the 400-horsepower Nissan Z starts at $42,970, and the 486-hp 5.0-liter Mustang can be had for $42,460, the Supra is still a pretty hard sell to the enthusiast.
If you’re looking for a sporty Toyota that doesn’t cost as much but is still a riot to drive, check out the GR86. Surem it doesn’t make as much power, but it’s much nimbler and more fun to drive. With a starting price of $29,300 it’s also a much better value, and the sales numbers prove that, as the GR86 is outselling the GR Supra five to one.