Exclusive: MG Motor India to launch Tata Curvv EV-rivalling, sub-Rs 20 lakh electric CUV before festive season!

MG Motor debuted its maiden electric vehicle, the ZS EV, in the Indian market more than four years ago. Last year, the brand expanded its EV lineup with a rather unique and feature-rich compact EV, the Comet. These two models now comprise a fair share in its overall sales. Building on the EV sales momentum, SAIC Motor and the JSW Group are gearing up to launch yet another EV in 2024.This will be a CUV and a potential rival to the Tata Curvv EV. TOI Auto has been told by sources close to the development that this model will break covers closer to the festive season in India and will be slated between the Comet and ZS EV – priced under Rs 20 lakh, ex-showroom.
For those unfamiliar, a CUV, or Crossover Utility Vehicle, is essentially a utility vehicle with a unibody construction, unlike the body-on-frame construction typical of traditional SUVs. While the details about the upcoming model are scarce at the moment, we can expect that it will house the same 50.3 kWh battery pack like its older sibling, ZS EV. Besides that, it is likely to get the same front axle-mounted motor capable of producing 176 hp and 280 Nm. However, due to the lighter weight of the upcoming model, it is possible that the battery pack might deliver an enhanced range as compared to the claimed 461 on the ZS.

We also have exclusive footage of what the company calls an ‘Intelligent CUV’. However, it is heavily camouflaged – so much so that everything has been wrapped barring the windows and a seemingly large windshield. However, visible features like a tall stance, a coupe-like roof, and large wheels are likely to attract young buyers.
MG EV Sales
Lately, the manufacturer has been registering impressive growth in its EV sales. In fact, the EV segment comprises around 35 percent of the total cars sold by the manufacturer. As for the ZS EV, in the last three months, the model has comfortably registered sales in the north of 500 units. It experienced a remarkable 95 percent sales increase from Q1 to Q2 in 2024. Overall, EV sales grew by 39 percent from Q1 to Q2.
With the arrival of the electric CUV from MG, we can expect the electric trident to forge a success story for the brand in the growing EV market – currently dominated by Tata Motors on the back of a huge portfolio.