The experience of travelling in Japan is both overwhelming and freeing. The world feels bigger out there, highlighted by how mainstream video game culture is compared to the west. It feels ordinary, not like a subculture. For instance, I walked into a FamilyMart and found a Legend of Zelda: Tears of the Kingdom promotional mushroom tart (which was delicious). The little bright-green payphones along the streets are the same as those in the Resident Services in Animal Crossing. Even Narita Airport has a Nintendo display for jet-lagged passengers. As a western tourist, there is so much to discover and be amazed by.
Here are some recommendations for video game fans planning to explore Japan:
Akihabara, Tokyo
This district is known as Electric Town and is filled with video game culture. The skyline is vibrant with neon lights. If you see maids from maid cafes waving, it’s best to be polite and not take pictures. There are numerous arcades and shops that sell new and secondhand video games, consoles, and merchandise. No matter what you’re looking for, you have a good chance of finding it here. Super Potato is the standout store in Akihabara, offering games from every era. Even if you can’t read Japanese, it’s like browsing through a museum. Check out the old game guides, merchandise displays, and the small arcade on the top floor. If you’re short on time, Super Potato is a must-visit.
Alternatives: Suruga-ya, a hobby shop and game museum recommended by Jon Doyle, and Book Off, a vast bookstore recommended by Keith Stuart.
84 Hashi, Tokyo
This hidden bar is run by Toru Hashimoto, a contributor to some of Nintendo’s most well-known games. The walls are covered in original illustrations and signatures. Booking in advance is essential, but the experience is priceless for Nintendo enthusiasts.
Nakano Broadway, Tokyo
This vintage paradise is a 13-storey shopping mall with shops dedicated to vintage video games and toys. It also features a cosplay store, a record store, a movie poster store, bookshops, shops full of unboxed gashapon toys, and a bustling arcade. This is a must-visit for nostalgia seekers.
Shibuya Parco, Tokyo
This glamorous mall houses high luxury fashion concessions, but on the top floors, you’ll find a Capcom store, a Nintendo store, and an elaborate Pokémon center. The Pokémon Center has statues of beloved characters, and there’s even a Mario statue on the balcony. These spaces celebrate the joy of video games.
Character cafes
Character cafes can be found throughout major cities in Japan. It’s advisable to research and book in advance to avoid long queues. The Pokémon Cafe in Sunshine City Mall is an exception, as it has been open long enough to have quieter hours. Don’t miss out on the adorable Kirby cakes and other character-themed treats.
Alternatives: Star Club in Shinjuku, recommended by Andy Robinson, is a small izakaya themed around the famous plumber.
Super Nintendo World
Accessing the Super Nintendo World zone in Universal Studios can be challenging. It’s best to arrive early to beat the crowd and ensure entry. This is a wonderful experience for any Nintendo fan.
Overall, there are countless opportunities for video game fans to immerse themselves in Japanese gaming culture. From exploring Akihabara’s Electric Town to enjoying character cafes and visiting dedicated stores, Japan offers a unique and exciting experience for gamers.