China is currently experiencing extreme heat, which has led to an increase in sales of sun protection gear. One popular item is the “facekini,” which is used to cover the face and protect against sunburns and skin cancer caused by UV radiation exposure. Facekinis are similar to balaclavas but are made of lightweight synthetic fabrics and usually come in one color, although some mimic Chinese-opera-style makeup. The accessory has been popular in Qingdao, a city known for its beaches, for many years, but it is now becoming more mainstream. Retailers are also reporting a surge in popularity for other sun protection products such as arm sleeves and UV-protective hats. Fair skin is considered a beauty ideal in China and much of Asia, leading to the popularity of these products. Sun protection gear is not only popular among women but is also growing in popularity among men. The sun protection apparel market in China is expected to grow at a compound annual growth rate of 9.4% from 2021 to 2026. In recent years, China has experienced a record number of days with high temperatures, leading to increased demand for sun protection products. It remains to be seen if the popularity of facekinis will spread to other parts of the world.
‘Facekini’ Craze Surges in China as Unprecedented Heat Spells Sweater Weather
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