A major Italian fashion brand is celebrating selling 10 million pairs of trousers that it says lift, shape and scult your lower half.
Freddy has created the “world’s most copied shaping pants”, which are well-known for their ability to tone the legs and glutes giving women the comfort and confidence they desire in day-to-day wear.
The brand says its patented technology infuses every stitch with the promise of a flattering fit, ensuring everyone can feel empowered by their wardrobe choices.
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“We are not in the business of just selling pants; we are in the business of crafting confidence,” said Director at Freddy USA, Noni Azzopardi.
With customers raving about how “their butt is now a booty” and how their partners “can’t stop looking at them”, it’s no wonder this brand has become a social media phenomenon.
Freddy’s success story is woven from threads of innovation, quality and a deep understanding of what the modern woman seeks in her wardrobe.
“Freddy has always been about empowering women, offering them the freedom to express themselves with a fit that is both flattering and liberating,” said Azzopardi.
“To know that our pants are the blueprint for so many others only solidifies our commitment to being the best.”
While positioned at a premium price point, with most styles ranging from $159 to $269, the value is evident.
The pants are meticulously designed in Italy, crafted from sustainable fabrics that speak to the heart of conscientious fashion.
And the price doesn’t seem to stop customers coming back — it’s not uncommon for customers to own more than five pairs.
“Incredibly comfy and a perfect fit! Every single time I’ve worn them I’ve been complimented. I was hesitant to spend so much on a pair of pants but I’m so glad I did. The fit and quality is incredible,” one happy customer wrote on the website.
Other popular styles include the world renowned stretch denim and DIWO Pro pants, both of which shape your bottom and provide ample support.
To shop the full range and test them for yourself, head to the Freddy Store.