Fujifilm has suspended the sales of two of its top-selling cameras in Japan.
As seen on Digital Camera World, Fujifilm has explained in a Japanese statement that it is unable to keep up with the demand for the Fujifilm X-T5 and X-S20 mirrorless cameras.
The company has suspended new orders for the two cameras and their accompanying kits in response. Further, Fujifilm says that existing orders for these cameras may be delayed. Fujifilm’s complete statement, which has been machine-translated, is available below.
Dear customers,
Thank you very much for your continued patronage of Fujifilm products.
We are currently receiving orders for some mirrorless digital cameras that are far exceeding our initial plans due to continued strong sales and a sharp increase in inbound demand, and we are unable to keep up with product supply. We will temporarily suspend accepting orders starting today. Additionally, it will take some time for products that have already been ordered to be delivered. We deeply apologize for the inconvenience caused to our customers. We will inform you again on our website regarding when orders will be resumed.
We will do our best to deliver the product as soon as possible, so we appreciate your understanding.
The affected products include the Fujifilm X-T5 camera body in both black and silver colorways, the Fujifilm X-T5 kit with the XF 18-55mm f/2.8-4 R LM OIS lens, the Fujifilm X-S20 camera, and the X-S20 kit with the XC 15-45mm f/3.5-5.6 OIS PZ zoom lens.
At this time, it does not appear that the supply issues will affect the North American market. The Fujifilm X-T5 and its kit are both available, as is the X-S20 and its various kits, including the XC 15-45mm kit.
PetaPixel has contacted Fujifilm for confirmation that the North American supply of its popular X-T5 and X-S20 cameras is unaffected but has not yet received a comment. This article will be updated if Fujifilm responds.
While it is common for a Japanese company to issue statements about shipping delays, as these notices are required in certain situations, it is somewhat atypical for excess demand to be so problematic that new orders are suspended.
Image credits: Fujifilm