Google has agreed to modify its user data practices to end a German antitrust investigation that was initiated to limit the company’s data-driven market power. As per the German cartel office, Google has decided to update its user data practices in the EU to comply with the antitrust laws.
The German antitrust watchdog issued a statement of objections, also known as a charge sheet, to Google in January regarding its data processing terms. The regulator claimed that users were not provided with enough options to choose whether and to what extent they agree to the extensive processing of their data across Google’s services.
The German regulatory body has stated that Google’s proposed commitments will provide users with more control over how their data is used across the company’s various platforms. Andreas Mundt, the president of the cartel office, declared in a statement that Google service users will have significantly more options with regards to their data usage, how Google can access it, and whether it can be used across various services. This, according to him, not only safeguards users’ right to determine how their data is used but also limits Google’s data-driven market dominance.
The German competition regulator, FCO, has been investigating Google’s data terms since May 2021. The regulator is concerned about how Google collects and connects user data across multiple services and whether users have a sufficient choice over Google’s profiling of them for ad targeting.
In January 2021, the FCO’s preliminary verdict found that Google’s users were not given sufficient choice as to whether and to what extent they agreed to the processing of their data across services. The regulator stipulated that Google must ensure that users have sufficient choices and that the choices are not manipulated using deceptive design.
Changes Google is making
Google has now made commitments to cover situations where it wants to combine personal data from one of its services with personal data from another Google or non-Google source or use this data across separate Google services, as authorised.
The commitments apply to over 25 Google services, including Gmail, Google News, Assistant, Contacts, and Google TV. They do not apply to Google Shopping, Google Play, Google Maps, Google Search, YouTube, Google Android, Google Chrome, and Google’s online advertising services. However, these services are subject to new EU legislation called the Digital Markets Act, which imposes similar obligations.
The German antitrust watchdog issued a statement of objections, also known as a charge sheet, to Google in January regarding its data processing terms. The regulator claimed that users were not provided with enough options to choose whether and to what extent they agree to the extensive processing of their data across Google’s services.
The German regulatory body has stated that Google’s proposed commitments will provide users with more control over how their data is used across the company’s various platforms. Andreas Mundt, the president of the cartel office, declared in a statement that Google service users will have significantly more options with regards to their data usage, how Google can access it, and whether it can be used across various services. This, according to him, not only safeguards users’ right to determine how their data is used but also limits Google’s data-driven market dominance.
The German competition regulator, FCO, has been investigating Google’s data terms since May 2021. The regulator is concerned about how Google collects and connects user data across multiple services and whether users have a sufficient choice over Google’s profiling of them for ad targeting.
In January 2021, the FCO’s preliminary verdict found that Google’s users were not given sufficient choice as to whether and to what extent they agreed to the processing of their data across services. The regulator stipulated that Google must ensure that users have sufficient choices and that the choices are not manipulated using deceptive design.
Changes Google is making
Google has now made commitments to cover situations where it wants to combine personal data from one of its services with personal data from another Google or non-Google source or use this data across separate Google services, as authorised.
The commitments apply to over 25 Google services, including Gmail, Google News, Assistant, Contacts, and Google TV. They do not apply to Google Shopping, Google Play, Google Maps, Google Search, YouTube, Google Android, Google Chrome, and Google’s online advertising services. However, these services are subject to new EU legislation called the Digital Markets Act, which imposes similar obligations.
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