How Ralph Lauren Struck Gold With Team USA’s Medal-Worthy Uniforms

0 0

Meet U.S. Olympic Surfers Competing at Tokyo 2020 Games

We interviewed this designer to give you an inside look. Products shown are from the designer’s product line. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

When the 2020 Tokyo Olympics were postponed due to the coronavirus pandemic, Ralph Lauren had already finished his training, completing the U.S. team’s uniforms for the Opening and Closing Ceremonies.

“Our uniforms and collection for Team USA were done and ready to ship out for the Tokyo Games when they were postponed last year,” David Lauren, chief branding and innovation officer and vice chairman of the board of Ralph Lauren Corporation, tells E! News. “We’ve been holding them for a year and are ready to finally cheer on Team USA in their quest for gold!”

Now, they won’t have to wait much longer. The Olympic Games officially begin their 16-day run Friday, July 23, with the Closing Ceremony set for Sunday, August 8. The Paralympic Games then start August 24 and end September 5.

Ralph Lauren has been an official outfitter for the U.S. team ever since 2008. And just like the athletes, the brand’s teams dedicate a lot of time to preparing for the big moment. 

So, what goes into the design process and how long does it take?

Read original article here

Denial of responsibility! Swift Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.