Zomato, a food delivery service, has introduced a platform fee of Rs 2 per order in select markets. This fee applies to all users, including those enrolled in the Zomato Gold loyalty program. The purpose of this fee is to explore new avenues for profitability and improve the user experience. However, whether this fee will be rolled out to all users in the long term will depend on the trial results and user feedback. Zomato’s decision to charge a platform fee comes after its recent increase in expenses and the need to find ways to reduce them in order to achieve profitability. Despite achieving its first-ever consolidated profit in the April-June quarter, Zomato still has a long way to go in terms of becoming fully profitable. The company plans to assess the effectiveness of the platform fee and make adjustments accordingly. Founded in 2008, Zomato is a restaurant discovery and food delivery platform that provides information about restaurants, allows users to order food online, book tables, and manage their dining experiences.
Implications of Zomato’s Plan to Implement Additional Charges on Food Orders
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