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A family of influencers has sparked outrage for seeking $100,000 in donations after one of them fell off a Hawaii waterfall during an illegal hike, the Daily Mail has reported.
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Caleb Coffee, 18, was injured last week after plummeting 24 metres off rocks near Koiawe Stream in Waimea.
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His father, Jason Coffee, stirred the pot with the plea for cash that has already raised $23,000.
Writing on GoFundMe, Jason — who’s posted Instagram ads for corporations including Kellogg’s, Nintendo, Discovery and Jimmy Dean — said: “Unfortunately Caleb did not have medical insurance and we cannot afford these medical bills that is why we are making this go fund me.
‘We thank you for your prayers, Mahalos.”
Caleb should make a recovery from his injuries, which happened while hiking through an area that members of the public are banned from visiting.
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But the Coffees’ beg for cash has angered many followers.
“You clearly aren’t a poor family. Why should we be paying for Caleb’s health care when you were too irresponsible to insure him?” wrote Steven Pierce, a London-based food influencer and journalist.
“A GoFundMe for a TikTok family?!,” wrote one user.
The family regularly flaunts its luxury lifestyle. Caleb has 11 million followers on TikTok and 1 million on Instagram.