Shutterstock is proud to be the first to offer financial protections for legal liabilities, ensuring that Enterprise customers can confidently license AI images for their commercial projects. Our indemnification for AI-generated images provides peace of mind for customers concerned about the use and legality of these images. With full indemnity offerings, we guarantee that AI-generated images are protected, unique, and ready for commercial use. These protections align with our commitment to developing ethical and responsible AI that is safe for commercial work and compensates our contributors.
Our indemnification offerings are an extension of our leadership in bringing transformative AI-generated images to diverse commercial applications. As the go-to creative partner and stock content resource for our customers, we are excited to offer AI generated images as another option for Enterprise customers to create with confidence. We introduced our groundbreaking indemnity protection in May 2023 and have since continued to develop generative AI solutions for commercial projects.
Shutterstock was the first to offer this assurance to a global technology customer, who used an image generated on our platform for their worldwide virtual developer conference in May 2023. Soon after, we provided indemnified images for a leading cable network’s upcoming television series. Now, we are expanding this offering to all Enterprise customers on demand.
Whether you are a CPG brand, in the healthcare industry, a financial services giant, creative agency, or film producer, the AI images generated on Shutterstock’s platform can be used in your commercial projects worry-free, just like traditional stock images. This offering seamlessly integrates into the Shutterstock Enterprise creative workflow that your team already uses and trusts.
To ensure that creators have a basic understanding of legally using AI-generated images, here are some quick definitions and answers to important questions:
– What is AI-generated content? AI generates new content on demand by learning from pre-existing content, such as photos, illustrations, and designs. This technology is expected to disrupt the creative landscape and will be widely used for work.
– What is indemnification? Shutterstock offers indemnity for AI-generated images, providing legal and financial protection to our customers’ licensed images. The same protections apply to AI-generated images as they do to contributor-created images.
– Can I use AI-generated images commercially? Yes, Shutterstock’s AI image generator can be used for any project in any industry, with full legal protections.
– Are AI-generated images safe to use for commercial purposes? Yes, Shutterstock’s AI image generator is safe to use with full protections. It can be a valuable tool for graphic designers, project managers, and other professionals in various industries.
We understand the importance of AI image protections. With Shutterstock’s indemnification, brands and customers are free from concerns surrounding copyright, trademark infringement, right of publicity issues, defamation, and other legal challenges that may arise in the use of AI images. In addition, you can exclusively use your best AI-generated content by purchasing an exclusive license upgrade, ensuring that your custom assets remain solely yours.
The creative industries are changing, and AI is expected to play a significant role in these changes. By offering indemnification, Shutterstock encourages artists, designers, and clients to embrace generative AI without fear of legal consequences. We believe in fostering confidence in the arts and empowering creative professionals to incorporate generative AI into their projects.
You can trust Shutterstock’s generative AI because we prioritize ethics and responsibility. We compensate artists whose works are used to train our AI models, and we follow ethical frameworks in our technical execution, such as UNESCO’s “The Recommendation on the Ethics of Artificial Intelligence”. Our AI team is diverse and inclusive, ensuring representational systems while mitigating biases. Transparency and content authentication are also important to us, as evidenced by our integration with the Content Authenticity initiative.
To learn more about using AI-generated content with full indemnity protections, you can visit the link below and take your brand’s imagery to a whole new level. License the cover image via kkssr.