Just in time for the holidays, Kodak brand licensee Reto Production Ltd., the makers of the popular Kodak Ektar H35N half-frame camera, has released a Kodak Multi-Purpose Camera Strap designed for cameras and smartphones, big or small.
“Strap it right, snap with delight!” says a press release. The Kodak Multi-Purpose Camera Strap sports Kodak’s iconic logo and name and features a Quick-Detach system that enables users to quickly swap between cameras or detach their equipment from the strap.
Further, the strap features an O ring that makes it simple to swap between different wearing styles, including using the camera strap around the neck or as a cross-body sling strap.
“No matter you are a photography lover who are looking for a camera strap; or you are searching for a perfect phone strap to keep your phone close to you at all times, we’ve got you covered!” promises Kodak/Reto Productions.
The new camera strap features connectors built from precision-milled metal, an aerospace-grade aluminum alloy, a detachable Velcro short strap, and a UHMWPE rope, a very strong fiber material, for the strap itself.
The camera strap has an adjustable length from 83 to 145 centimeters, 32.7 to 57.1 inches, which the company says will fit most people, regardless of their height. The strap is 2.5cm (an inch) wide. The Kodak Multi-Purpose Camera Strap is rated to carry a maximum load of 40 kilograms (88 pounds), which is sufficient for every realistic camera setup a photographer would want to carry.
A company doesn’t license the Kodak brand merely for fun; it does so to channel nostalgia and appeal to style-conscious customers. To that end, the new strap is available in six colors, “each designed to evoke a unique vibe.” The strap comes in black, olive, khaki, silver, burgundy, and purple colorways, with the metal components being black for the first three color choices and light silver for the lattermost trio.
The Kodak Multiple-Purpose Camera Strap is available now for $46. It ships with the strap, a strap adjuster, O ring, Quick-Detach snap lock, a phone hook adapter, and a phone strap card.
Image credits: Reto Productions, a licensee of Kodak