Label behind affordable evening wear in Australia gains popularity among fashion enthusiasts for its dresses with a remarkable charm.

If you’re in dire need of a wardrobe makeover or looking for an affordable special occasion gown for an upcoming wedding, hen party or bridal shower, one brand is bringing the red carpet to your closet.

Alamour The Label was one of just a few chosen brands to outfit a VIP guest list at the Cannes Film Festival with black tie-appropriate gowns galore – and it has an entire collection of glamorous wedding dresses with prices from $420.

Model Meredith Mickelson, who has three million followers on Instagram, wore a classic black silhouette called “Faye” by Alamour The Label to the premiere of Asteroid City in Cannes in May, which you can buy for $399 with free express shipping.

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Meanwhile, actress Zita Vass, known for her role in Californication, donned the gold statement “Zahara” dress ($599) by the brand to the amfAR Gala, and actress Patricia Contreras wore the eccentric $550 “Sasha”, making a bold look work in blue.

Alamour The Label also provides a made-to-order range, in an aim to reduce waste and provide unbeatable prices.

Meredith Mickelson attends the ‘Asteroid City’ red carpet at Cannes. Credit: Daniele Venturelli/WireImage
Zita Vass in Alamour The Label. Credit: Neilson Barnard/amfAR/Getty Images for amfAR
Patricia Contreras is seen at Hotel Martinez during the 76th Cannes Film Festival on May 23. Credit: Jacopo Raule/GC Images

These made-to-order styles feature flirty embellishments, delicate details and one-of-a-kind designs.

The bridal series features elegant dresses for brides-to-be who aren’t looking to break the bank, and the same can be said for the resort and formalwear.

The brand has an overall rating of 4.2 out of 5 on Trustpilot, with hundreds of comments applauding the business for making dresses “with the WOW factor”.

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